We Now Offer Media Planning and Placement

Posted in: Blog, Media Planning and Placement by chris on June 28, 2009

We are excited to announce that starting Monday we will be able to offer, as a free service to our clients, media planning and placement services in the Springfield Missouri area.

No matter how strategically sound a marketing campaign is, it is only effective if it reaches the right audience. That’s why companies need a smart advertising media buyer – to help you implement a strategic media planning and media buying campaign.

Our Media Buying service begins with detailed research – learning everything we can about your company, your product or service, and your target market. After careful analysis, we develop a media plan that includes demographic research, recommendations on media placement, an estimated budget and expected results.

We’re able to negotiate excellent rates for you and develop a myriad of strategies to put your message in front of the right audience at the right time. This kind of commitment maximizes your brand’s exposure and increases your return on investment.

This is a free service that will save you plenty of headaches and help make your campaigns work.

Contact us if you would like us to talk about this new service.

What is America thinking about today?

Posted in: Blog, SEO by chris on June 18, 2009

I recently re-discovered this tool published by Google called Google Trends when doing some analysis to help one of our clients with some search engine optimization (SEO) and pay-for-click ads.

What is Google Trends?

Google Trends allows you to compare the world’s interest in any given topic. You enter up to five topics and see how often they’ve been searched on Google over a period of time. It also shows how frequently your topics have shown up in different Google News stories as well as in which geographic regions people have searched for them most. Sweet, eh?

Are you bored or trying to come up with an idea for your daily blog topic? The top 10 search trends show up on the main page, but click on “More Hot Trends” to see a larger snapshot of what’s on the public’s mind at any given moment by listing the fastest-rising searches for different points of time.

If you dig deeper there are advanced features like Trends for Websites and Insights for Search, which breaks down search data even more specifically.

This is an invaluable tool when considering search and online advertising options.